DRY EYE
Dry eye
Adults with burning, gritty, tired eyes have often tried every drop on the shelf. They search their symptoms late at night and want a doctor who takes it seriously.
Who we reach
- Adults 35+ with screen-heavy jobs
- Contact lens wearers who can't last the day
- People already searching symptoms
What we build
- A dedicated dry eye page and symptom articles
- Meta education on what treatment looks like
- Google Ads for "dry eye doctor near me"
MYOPIA MANAGEMENT
Myopia management
Parents notice their child's prescription getting stronger every year. Many have never heard that myopia management exists. They need education before they need an appointment.
Who we reach
- Parents of school-age children nearby
- Families with a nearsighted parent
- Parents asking AI about worsening vision
What we build
- Parent-friendly guides to treatment options
- Meta campaigns targeted to parents
- Search ads for myopia control and ortho-k for kids
NEUROLENS
Neurolens
People with screen-related headaches, neck strain and tired eyes rarely connect those symptoms to their vision. Content that names the symptoms brings them to you.
Who we reach
- Office workers and heavy screen users
- People searching for headache and eye strain relief
- Existing patients with unresolved symptoms
What we build
- Symptom-led articles and landing pages
- Meta video explaining the evaluation
- Search campaigns on symptom keywords
ORTHO-K
Ortho-k
Active kids, swimmers and adults who hate glasses want to know if they can see clearly all day without them. Ortho-k is a long consult and a high-value fit, so trust has to come first.
Who we reach
- Parents of active, nearsighted kids
- Adults who want freedom from daytime lenses
- Searchers comparing ortho-k with LASIK
What we build
- "Is ortho-k right for my child?" content
- Before-the-consult education videos
- Google Ads for ortho-k near me
SPECIALTY LENSES
Specialty and scleral lenses
Patients with keratoconus, irregular corneas or failed contact lens fits often travel to find a specialist. Being the name AI gives them can bring patients from well outside your zip code.
Who we reach
- Keratoconus and post-surgical patients
- People told "you can't wear contacts"
- Referring doctors searching for a fitter
What we build
- Condition pages written for patients
- AEO content so AI names you as the fitter
- Search campaigns with a wider radius