Rival 01 · Private equity
The buyout down the street.
Consolidators are buying independent practices and turning doctors into employees. Each acquisition adds a bigger marketing budget to your market.
Marketing for private-practice optometrists
Become the practice AI recommends for dry eye.myopia control.Neurolens.ortho-k.specialty lenses.
Optofy brings independent ODs the specialty patients they trained for, and makes your practice the answer when patients ask Google, ChatGPT or Gemini.
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What's pulling patients away
Independent eye care has three rivals. Only one of them is in your town.
You give better care than anyone around you. The problem is who gets seen first.
Rival 02 · Corporate retail
The big box with a coupon.
National chains spend heavily to teach patients that an eye exam is a commodity that comes free with frames. That message reaches your patients every day.
Rival 03 · Generic marketing
The agency that treats you like everyone else.
Same AI-written posts for every practice. Ads aimed at everyone within twenty miles. You pay for shoppers who take your prescription and buy their glasses online.
You didn't spend a decade mastering the human eye to be marketed like a coupon. Your expertise deserves to be found.
What changes with Optofy
Fewer shoppers. More patients who need you.
Specialty patients
Campaigns built around the cases that grow a practice, written in your voice and aimed at the patients most likely to need them.
Dry eyeMyopia controlNeurolensOrtho-kSclerals
The answer AI gives
Patients now ask ChatGPT and Google's AI who to see. We build the content and signals that get your practice named in those answers.
AEOGEOSEO
Your market, protected
We partner with one practice per specialty in a 3-mile radius. We won't build your competitor's authority with the same playbook.
3-mile exclusivityMonth-to-month
AEO › GEO › SEO
The new front desk is a chatbot.
When a parent asks an AI about their child's worsening prescription, it names a few practices. We make sure yours is one of them.
AEOAnswer engines. Be the practice ChatGPT, Gemini and Claude recommend.
GEOGenerative search. Show up in Google's AI Overviews.
SEOClassic search. Rank for "dry eye doctor near me."
Illustration. Practice name and answer are examples.
The Flipped Funnel
Start with your community, not the shopper.
Introduce the doctor
Video and stories that show your community who you are and what you treat. No discounts, no coupons.
Educate the warm audience
People who watched get specialty content: what dry eye treatment looks like, how myopia control works for kids.
Invite them in
Only the people who engaged see the booking offer, so your budget goes to patients who already trust you.
Catch the searchers
Specialty campaigns for people searching right now, like "scleral lens specialist" or "ortho-k for kids."
Own the answer
Clinical blogs written to be cited by AI and ranked by Google. Assets you keep long after the ads stop.
Real numbers
Attention that costs less than a coffee.
Meta campaigns for four Vision Source practices over the past year.
$0.74
Average cost per link click
35,041
People who clicked to learn more
4.68M
Impressions in their communities
Source: Meta Ads Manager, Oct 22, 2025 to Oct 20, 2026. Shared with each practice's permission.
Eyes on the LakeNew Vision CareInsight Eyecare & OpticalSpectrum VisionEyes on the LakeNew Vision CareInsight Eyecare & OpticalSpectrum Vision
Born at the dinner table, not the boardroom
"I watched a brilliant doctor get treated like a retail outlet online. So I built the guide I wished she had."
Jeremy Lowell started Optofy after years of watching his wife, Dr. Kaitlyn Kelley, build her career as an optometrist and private practice owner. Optofy only works with independent practices.
Jeremy LowellFounder, Optofy
The plan
Three steps to the practice you want.
STEP 1
Get your Snapshot
We ask ChatGPT, Gemini and Google about your top specialty and show you who they recommend today. Free.
STEP 2
Launch your specialty plan
Flipped-funnel Meta, specialty Google Ads and AEO content, built around the cases you want more of.
STEP 3
Become the recommended practice
Monthly reporting from Ads Manager and Google Ads. Real numbers, month-to-month.
Pricing
One plan. No long contract.
Optofy Growth
$999 /month
- Three-phase Meta campaigns in your community
- Specialty Google Ads
- SEO and AEO blogs written in your voice
- 3-mile specialty exclusivity
- Month-to-month. Stay because it works.
Vision Source members
$749 $999
Optofy was built for Vision Source practices. Members get the full plan at the member rate.
From the blog
Straight answers for independent ODs.
Search & AI
How to Get Your Optometry Practice Recommended by ChatGPT & AI Search in 2026
A patient with a dry eye flare-up no longer opens a search engine and scrolls ten blue links. They open ChatGPT, Gemini, or Perplexity and ask, "Who's the best dry eye specialist near me?" The question is: does the AI know your name?
Strategy
The Best Marketing Strategy for a Specialty Optometry Practice (The Flipped Funnel)
If you offer dry eye treatment, myopia management, scleral lenses, or ocular disease care, you have probably noticed that the marketing that fills a routine-exam schedule does almost nothing for your specialty chairs. The question is why, and what to do instead.
Specialty Marketing
How to Attract High-Value Dry Eye Patients (Without Discounting Exams)
Dry eye disease is one of the most underserved, highest-value services an independent practice can offer, and you don't need to slash exam prices to fill your chair with these patients. Here's a practical playbook for attracting them.
Free Digital Authority Snapshot
Picture a schedule full of the cases you trained for.
See what ChatGPT, Gemini and Google say about your practice today, where you're invisible, and the three moves that would change it.