Meta · Facebook + Instagram
Three-phase campaigns
Introduce, educate, invite. Creative made from your practice and your doctors, aimed at your neighborhood instead of the whole metro.
The Flipped Funnel
Most agencies start with the sale. We start with trust.
A traditional funnel shouts an offer at everyone and hopes the right patient is listening. Ours introduces the doctor first, educates the people who lean in, and only then asks for the appointment.
Why flip it
Coupons attract shoppers. Expertise attracts patients.
Traditional funnel
"Free exam with frames"
- Ads go to everyone within 20 miles
- Leads compare you to the big box on price
- Prescriptions walk out to online retailers
- The moment the ads stop, so do the calls
Flipped funnel
"Meet the doctor who treats this"
- Your community meets you before they need you
- Only engaged people see the booking offer
- Patients arrive asking about your specialty
- Content keeps working after the ads stop
Working together
What happens after you say yes.
The order matters. Each step builds on the one before it.
Before you sign
Free Digital Authority Snapshot
We ask ChatGPT, Gemini and Google who they recommend for your top specialty in your area, review your Google profile and ads, and confirm your 3-mile territory is open.
Week 1
Strategy and your practice brain
We learn your services, devices, fees and voice, and write them into a playbook every campaign draws from. You approve the specialties we lead with.
Weeks 2–3
Phase 1 goes live on Meta
Short videos and stories introduce you to your community. No discounts. The goal is recognition and a warm audience to build on.
Weeks 3–4
Specialty Google Ads and content
Search campaigns for people looking for your specialty right now, plus weekly blogs written to be quoted by AI answers and ranked by Google.
Month 2 on
Phases 2 and 3: educate, then invite
People who engaged see specialty education, then a booking invitation. Your budget goes to the people who already know you.
Every month
Real reporting
Clicks, cost per click, calls and bookings straight from Meta Ads Manager and Google Ads. No vanity dashboards. Month-to-month, so we earn the next one.
The three engines
Everything that runs every month.
Google Ads
Specialty search
Campaigns for searches like "dry eye treatment near me" or "ortho-k for kids," sent to pages built for that specialty, with call and booking tracking.
SEO + AEO
Content AI will quote
Clinical articles that answer the questions patients ask at 2 AM, structured so ChatGPT, Gemini and Google AI Overviews can cite them.
Questions
How it works, answered.
How long until I see results?
Meta and Google Ads start producing clicks within the first weeks. Search and AI visibility build over months, because they depend on content and reviews accumulating. We report real numbers every month so you can judge for yourself.
Do I have to be on camera?
It helps a lot. Patients choose a doctor, not a logo. We keep it simple: short clips filmed on a phone, with prompts we send ahead of time.
Who writes the content?
We do, in your voice, from your playbook. You approve everything before it goes live, and we follow FDA and advertising rules for every claim.
What do you need from my team?
A kickoff call, access to your Google Business Profile and ad accounts, and a point person who can answer quick questions about services and scheduling.
Free Digital Authority Snapshot
Picture a schedule full of the cases you trained for.
See what ChatGPT, Gemini and Google say about your practice today, where you're invisible, and the three moves that would change it.