/* Optofy site styles.
   Layout: a dark, cinematic scroll story. Navy-black ground, cream panels that slide up over it,
   magenta light as the single accent. One committed look (not theme-switched). */
:root{
  color-scheme: dark;
  --ink:#080B1F;        /* deepest ground, brand navy pushed toward black */
  --navy:#1B2349;       /* brand navy */
  --panel:#11163A;
  --cream:#F7F5F0;      /* brand cream */
  --paper:#FFFFFF;
  --magenta:#B0179F;    /* brand magenta */
  --glow:#F05BE0;       /* brand light magenta */
  --ice:#8FB8FF;        /* cool counter-tone */
  --text:#EEEDF7;
  --muted:#A3A5C2;
  --ink-text:#1B2349;
  --ink-muted:#555A7A;
  --line:rgba(238,237,247,.12);
  --line-dark:rgba(27,35,73,.14);
  --ok:#3FBF8A;
  --display:"DM Serif Display", Georgia, "Times New Roman", serif;
  --body:"Manrope", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono:"JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace;
  --gut-l:max(16px, env(safe-area-inset-left, 0px));
  --gut-r:max(16px, env(safe-area-inset-right, 0px));
  --ease:cubic-bezier(.2,.7,.1,1);
  --head:64px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;scroll-padding-top:calc(var(--head) + 16px)}
body{margin:0;background:var(--ink);color:var(--text);font-family:var(--body);font-size:17px;line-height:1.6;overflow-x:hidden;-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--ink)}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:var(--display);font-weight:400;line-height:1.06;letter-spacing:-.01em;text-wrap:balance;margin:0}
p{margin:0}
.wrap{max-width:1180px;margin:0 auto;padding-left:var(--gut-l);padding-right:var(--gut-r)}
.narrow{max-width:760px}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--glow)}
.muted{color:var(--muted)}
.skip{position:absolute;left:-999px;top:8px;z-index:100;background:var(--glow);color:var(--ink);padding:10px 14px;border-radius:8px;font-weight:700}
.skip:focus{left:16px}
:focus-visible{outline:2px solid var(--glow);outline-offset:3px;border-radius:6px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- header ---------- */
.top{position:fixed;top:env(safe-area-inset-top,0px);left:0;right:0;z-index:50;padding-left:var(--gut-l);padding-right:var(--gut-r);transition:background .4s,border-color .4s;border-bottom:1px solid transparent}
.top.solid,.menu-open .top{background:rgba(8,11,31,.78);-webkit-backdrop-filter:blur(14px) saturate(1.4);backdrop-filter:blur(14px) saturate(1.4);border-bottom-color:var(--line)}
.top-in{max-width:1180px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;gap:16px;height:var(--head)}
.logo{font-family:var(--display);font-size:26px;text-decoration:none;display:flex;align-items:center;gap:10px;color:var(--text)}
.logo i{width:22px;height:22px;border-radius:50%;background:radial-gradient(circle at 50% 50%,var(--ink) 0 28%,var(--glow) 30% 46%,var(--magenta) 48% 64%,transparent 66%),radial-gradient(circle,var(--ice),transparent 70%);box-shadow:0 0 18px rgba(240,91,224,.55)}
.nav{display:flex;gap:26px;font-size:14px;font-weight:600}
.nav a{text-decoration:none;color:var(--muted);transition:color .2s;position:relative}
.nav a:hover,.nav a[aria-current="page"]{color:var(--text)}
.nav a[aria-current="page"]::after{content:"";position:absolute;left:0;right:0;bottom:-6px;height:2px;border-radius:2px;background:var(--glow)}
.top-cta{display:flex;align-items:center;gap:10px}
.burger{display:none;width:44px;height:44px;border-radius:50%;border:1px solid var(--line);background:transparent;color:var(--text);cursor:pointer;place-items:center}
.burger span{display:block;width:18px;height:2px;background:currentColor;border-radius:2px;position:relative;transition:transform .3s var(--ease),background .3s}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:18px;height:2px;background:currentColor;border-radius:2px;transition:transform .3s var(--ease)}
.burger span::before{top:-6px}.burger span::after{top:6px}
.menu-open .burger span{background:transparent}
.menu-open .burger span::before{transform:translateY(6px) rotate(45deg)}
.menu-open .burger span::after{transform:translateY(-6px) rotate(-45deg)}
.mnav{position:fixed;inset:0;z-index:45;background:var(--ink);padding:calc(var(--head) + env(safe-area-inset-top,0px) + 24px) var(--gut-r) calc(32px + env(safe-area-inset-bottom,0px)) var(--gut-l);display:flex;flex-direction:column;gap:6px;opacity:0;visibility:hidden;transition:opacity .35s var(--ease),visibility .35s}
.menu-open .mnav{opacity:1;visibility:visible}
.mnav a{font-family:var(--display);font-size:40px;line-height:1.25;text-decoration:none;color:var(--text);transform:translateY(16px);opacity:0;transition:transform .5s var(--ease),opacity .5s}
.menu-open .mnav a{transform:none;opacity:1}
.mnav a:nth-child(2){transition-delay:.04s}.mnav a:nth-child(3){transition-delay:.08s}.mnav a:nth-child(4){transition-delay:.12s}.mnav a:nth-child(5){transition-delay:.16s}.mnav a:nth-child(6){transition-delay:.2s}
.mnav .btn{margin-top:auto;justify-content:center}
@media (max-width:900px){.nav{display:none}.burger{display:grid}.top-cta .btn{display:none}}
@media (min-width:901px){.mnav{display:none}}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;border:0;cursor:pointer;font:700 15px/1 var(--body);text-decoration:none;padding:15px 22px;border-radius:999px;background:linear-gradient(120deg,var(--magenta),var(--glow));color:#fff;box-shadow:0 10px 30px -10px rgba(240,91,224,.7);transition:transform .25s var(--ease),box-shadow .25s}
.btn:hover{transform:translateY(-2px);box-shadow:0 16px 40px -12px rgba(240,91,224,.9)}
.btn.sm{padding:11px 16px;font-size:13.5px}
.btn.ghost{background:transparent;color:var(--text);box-shadow:inset 0 0 0 1px var(--line)}
.light .btn.ghost{color:var(--ink-text);box-shadow:inset 0 0 0 1px var(--line-dark)}
.btn .arr{transition:transform .25s var(--ease)}
.btn:hover .arr{transform:translateX(3px)}
.link{color:var(--glow);font-weight:700;text-decoration:none;border-bottom:1px solid rgba(240,91,224,.4)}
.light .link{color:var(--magenta);border-bottom-color:rgba(176,23,159,.35)}

/* ---------- sections ---------- */
.sec{padding-block:clamp(84px,12vw,150px)}
.sec.tight{padding-block:clamp(56px,8vw,96px)}
.light{background:var(--cream);color:var(--ink-text)}
.light .eyebrow{color:var(--magenta)}
.light .muted{color:var(--ink-muted)}
.navyband{background:var(--navy)}
.inkband{background:var(--ink)}
.over{position:relative;z-index:3;border-radius:36px 36px 0 0;box-shadow:0 -30px 80px -20px rgba(0,0,0,.6)}
.sec-head{max-width:760px;display:grid;gap:18px;margin-bottom:clamp(40px,6vw,72px)}
.sec-head.center{margin-inline:auto;text-align:center;justify-items:center}
.sec-head h2{font-size:clamp(36px,5.4vw,68px)}
.sec-head p{font-size:18px;max-width:60ch}

/* reveal: JS adds .wait only to elements below the first screen */
.rv{transition:opacity 1s var(--ease),transform 1s var(--ease)}
.rv.wait{opacity:.0001;transform:translateY(36px)}

/* ---------- home hero ---------- */
.hero{height:190vh;position:relative}
.hero-pin{position:sticky;top:0;height:100vh;height:100svh;overflow:hidden;display:grid;place-items:center}
#iris{position:absolute;inset:0;width:100%;height:100%;display:block}
.hero-copy{position:relative;z-index:2;text-align:center;max-width:900px;padding-left:var(--gut-l);padding-right:var(--gut-r);will-change:transform,opacity}
.hero h1{font-size:clamp(44px,min(8.4vw,10.5vh),112px);margin:18px 0 22px}
.hero h1 em,.grad{font-style:italic;background:linear-gradient(100deg,var(--glow),var(--ice));-webkit-background-clip:text;background-clip:text;color:transparent}
.rot,.hero h1 em.rot{display:grid;justify-items:center;background:none}
.rot span{grid-area:1/1;background:linear-gradient(100deg,var(--glow),var(--ice));-webkit-background-clip:text;background-clip:text;color:transparent;transition:opacity .6s,transform .6s var(--ease)}
.rot span:not(.on){opacity:0;transform:translateY(.35em);transition-duration:.3s;visibility:hidden;transition-property:opacity,transform,visibility}
.hero .lede{font-size:clamp(17px,2vw,20px);color:var(--muted);max-width:620px;margin:0 auto 32px}
.ctas{display:flex;gap:12px;flex-wrap:wrap}
.hero .ctas{justify-content:center}
.cue{position:absolute;bottom:calc(28px + env(safe-area-inset-bottom,0px));left:50%;transform:translateX(-50%);z-index:2;font-family:var(--mono);font-size:11px;letter-spacing:.2em;color:var(--muted);display:flex;flex-direction:column;align-items:center;gap:10px}
.hero-pin{min-height:620px}
@media (max-height:900px){.cue{display:none}}
.cue::after{content:"";width:1px;height:38px;background:linear-gradient(var(--glow),transparent);animation:drip 2s var(--ease) infinite}
@keyframes drip{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
.hero + .over{margin-top:-35vh}

/* ---------- inner page hero ---------- */
.phero{position:relative;overflow:hidden;padding-block:calc(var(--head) + clamp(72px,12vw,150px)) clamp(110px,14vw,170px)}
.phero .orb,.ahero .orb{position:absolute;width:min(900px,140vw);aspect-ratio:1;max-width:none;right:-20%;top:-35%;border-radius:50%;background:conic-gradient(from 0deg,rgba(240,91,224,.0),rgba(240,91,224,.35),rgba(143,184,255,.25),rgba(176,23,159,.0) 70%);filter:blur(60px);animation:spin 26s linear infinite;pointer-events:none}
.phero .rings{position:absolute;right:-180px;top:50%;width:640px;height:640px;transform:translateY(-50%);border-radius:50%;border:1px solid rgba(240,91,224,.18);box-shadow:0 0 0 70px rgba(240,91,224,.035),0 0 0 140px rgba(240,91,224,.025),inset 0 0 0 70px rgba(143,184,255,.03);pointer-events:none}
@keyframes spin{to{transform:rotate(360deg)}}
.phero .wrap{position:relative;display:grid;gap:22px}
.phero h1{font-size:clamp(44px,7.4vw,96px);max-width:14ch}
.phero .lede{font-size:clamp(17px,2vw,20px);color:var(--muted);max-width:60ch}
.crumbs{font-family:var(--mono);font-size:12px;letter-spacing:.08em;color:var(--muted);display:flex;gap:8px;flex-wrap:wrap}
.crumbs a{text-decoration:none;color:var(--muted)}
.crumbs a:hover{color:var(--text)}
.phero + .over{margin-top:-48px}
.ahero + .over{margin-top:-36px}

/* ---------- marquee ---------- */
.marquee{overflow:hidden;border-block:1px solid var(--line);padding-block:22px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.marquee .row{display:flex;gap:56px;width:max-content;animation:slide 38s linear infinite}
.marquee span{font-family:var(--display);font-size:clamp(22px,2.6vw,30px);color:var(--muted);white-space:nowrap;display:flex;align-items:center;gap:56px}
.marquee span::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--glow);box-shadow:0 0 12px var(--glow)}
@keyframes slide{to{transform:translateX(-50%)}}
.light .marquee{border-color:var(--line-dark)}
.light .marquee span{color:var(--ink-muted)}

/* ---------- rivals: stacking cards ---------- */
.stack{display:grid;gap:22px;padding-bottom:10vh}
.vcard{position:sticky;top:calc(96px + var(--i) * 18px);min-height:340px;border-radius:28px;padding:clamp(28px,4.5vw,56px);display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(24px,4vw,64px);align-items:end;color:var(--text);overflow:hidden;transform-origin:50% 0;will-change:transform}
.vcard:nth-child(1){background:linear-gradient(150deg,#1B2349,#0E1230)}
.vcard:nth-child(2){background:linear-gradient(150deg,#2A1A4A,#120C2B)}
.vcard:nth-child(3){background:linear-gradient(150deg,#3A1240,#170A22)}
.vcard .tag{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--glow);margin-bottom:14px;display:block}
.vcard h3{font-size:clamp(32px,4.4vw,56px)}
.vcard p{color:#C9CAE0;font-size:17px;max-width:46ch}
.vcard .glyph{position:absolute;right:-60px;top:-60px;width:260px;height:260px;border-radius:50%;border:1px solid rgba(240,91,224,.25);box-shadow:0 0 0 30px rgba(240,91,224,.04),0 0 0 60px rgba(240,91,224,.03)}
@media (max-width:760px){.vcard{grid-template-columns:1fr;min-height:0;top:calc(80px + var(--i) * 14px)}}

/* ---------- statement: words light up ---------- */
.statement{height:200vh;position:relative;background:var(--ink)}
.statement .pin{position:sticky;top:0;height:100vh;height:100svh;display:grid;place-items:center}
.statement p{font-family:var(--display);font-size:clamp(34px,6vw,84px);line-height:1.08;max-width:1050px;text-wrap:balance}
.statement .w{color:rgba(238,237,247,.14);transition:color .35s}
.statement .w.lit{color:var(--text)}
.statement .w.hot.lit{color:var(--glow)}

/* ---------- cards ---------- */
.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
@media (max-width:900px){.grid3,.grid2{grid-template-columns:1fr}}
.out{background:var(--paper);border-radius:24px;padding:32px;display:grid;gap:14px;align-content:start;border:1px solid var(--line-dark);transition:transform .4s var(--ease),box-shadow .4s;color:var(--ink-text)}
.out:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(27,35,73,.35)}
.out .ico{width:54px;height:54px;border-radius:16px;background:var(--navy);display:grid;place-items:center}
.out h3{font-size:30px}
.out p{color:var(--ink-muted);font-size:16px}
.dcard{background:var(--panel);border:1px solid var(--line);border-radius:24px;padding:32px;display:grid;gap:12px;align-content:start}
.dcard h3{font-size:28px}
.dcard p{color:var(--muted);font-size:16px}
.chips{display:flex;flex-wrap:wrap;gap:6px}
.chips span{font-size:12px;font-weight:700;padding:6px 10px;border-radius:999px;background:rgba(176,23,159,.08);color:var(--magenta)}
.dark-chips span,.navyband .chips span,.inkband .chips span{background:rgba(240,91,224,.12);color:var(--glow)}

/* ---------- AI chat ---------- */
.ai{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(32px,5vw,80px);align-items:center}
@media (max-width:900px){.ai{grid-template-columns:1fr}}
.chat{background:linear-gradient(180deg,#151B44,#0D1131);border:1px solid var(--line);border-radius:26px;padding:22px;box-shadow:0 40px 100px -40px rgba(240,91,224,.45);min-width:0;color:var(--text)}
.chat-bar{display:flex;gap:6px;margin-bottom:18px}
.chat-bar i{width:10px;height:10px;border-radius:50%;background:var(--line)}
.msg{border-radius:18px;padding:14px 16px;font-size:15.5px;line-height:1.55;max-width:92%}
.msg.q{background:rgba(238,237,247,.08);margin-left:auto;min-height:52px}
.msg.a{border:1px solid var(--line);margin-top:14px;color:#D9DAEE;min-height:150px}
.msg.a b{color:var(--glow);font-weight:700}
.caret{display:inline-block;width:2px;height:1em;background:var(--glow);vertical-align:-2px;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.note{font-family:var(--mono);font-size:11.5px;color:var(--muted);margin-top:14px;letter-spacing:.04em}
.ladder{display:grid;gap:10px;margin-top:28px}
.rung{display:flex;gap:14px;align-items:baseline;padding:14px 0;border-top:1px solid var(--line)}
.rung b{font-family:var(--mono);font-size:13px;color:var(--glow);min-width:44px}
.rung span{color:var(--muted);font-size:15.5px}
.rung strong{color:var(--text);font-weight:700}

/* ---------- horizontal track ---------- */
.hz{position:relative;height:340vh;background:var(--ink)}
.hz .pin{position:sticky;top:0;height:100vh;height:100svh;overflow:hidden;display:flex;flex-direction:column;justify-content:center;gap:clamp(24px,4vh,48px)}
.track{display:flex;gap:22px;padding-left:var(--gut-l);padding-right:var(--gut-r);will-change:transform;width:max-content}
.phase{width:min(78vw,460px);flex:none;border-radius:28px;padding:32px;background:var(--panel);border:1px solid var(--line);display:grid;gap:16px;align-content:start;min-height:min(60vh,430px);position:relative;overflow:hidden}
.phase .num{font-family:var(--mono);font-size:12px;letter-spacing:.14em;color:var(--glow)}
.phase h3{font-size:clamp(30px,3.4vw,40px)}
.phase p{color:var(--muted);font-size:16px}
.phase .viz{margin-top:auto;height:120px;border-radius:18px;background:rgba(238,237,247,.03);border:1px solid var(--line);position:relative;overflow:hidden}
.bar{position:absolute;bottom:0;width:14%;border-radius:8px 8px 0 0;background:linear-gradient(var(--glow),var(--magenta))}
.progress{height:2px;background:var(--line);margin:0 auto;width:min(1180px,calc(100% - 32px));border-radius:2px;overflow:hidden}
.progress i{display:block;height:100%;width:100%;transform-origin:0 50%;transform:scaleX(0);background:linear-gradient(90deg,var(--magenta),var(--glow))}

/* ---------- proof ---------- */
.proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border-radius:28px;overflow:hidden;border:1px solid var(--line)}
@media (max-width:760px){.proof{grid-template-columns:1fr}}
.stat{background:var(--navy);padding:clamp(28px,4vw,48px);display:grid;gap:8px}
.stat .n{font-family:var(--display);font-size:clamp(52px,7vw,88px);line-height:1;font-variant-numeric:tabular-nums;background:linear-gradient(100deg,#fff,var(--glow));-webkit-background-clip:text;background-clip:text;color:transparent}
.stat .l{color:var(--muted);font-size:15px}
.src{font-family:var(--mono);font-size:12px;color:var(--muted);margin-top:18px;letter-spacing:.03em}
.light .src{color:var(--ink-muted)}

/* ---------- per-practice bars ---------- */
.cpc{display:grid;gap:18px}
.cpc-row{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,2fr) auto;gap:18px;align-items:center;padding-block:18px;border-top:1px solid var(--line-dark)}
.cpc-row:last-child{border-bottom:1px solid var(--line-dark)}
.cpc-row h3{font-size:24px}
.cpc-row small{display:block;color:var(--ink-muted);font-family:var(--body);font-size:14px;margin-top:4px}
.cpc-track{height:12px;border-radius:999px;background:rgba(27,35,73,.08);overflow:hidden}
.cpc-track i{display:block;height:100%;border-radius:999px;background:linear-gradient(90deg,var(--magenta),var(--glow));transform-origin:0 50%;transition:transform 1.4s var(--ease)}
.cpc-track i.wait{transform:scaleX(0)}
.cpc-row b{font-family:var(--display);font-size:32px;font-variant-numeric:tabular-nums;min-width:3.2ch;text-align:right}
@media (max-width:640px){.cpc-row{grid-template-columns:1fr auto}.cpc-track{grid-column:1/-1;grid-row:2}}

/* ---------- calculator ---------- */
.calc{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media (max-width:900px){.calc{grid-template-columns:1fr}}
.calc .inputs{display:grid;gap:18px;background:var(--panel);border:1px solid var(--line);border-radius:24px;padding:28px}
.field{display:grid;gap:8px}
.field label{font-size:14px;font-weight:700;display:flex;justify-content:space-between;gap:12px}
.field label output{font-family:var(--mono);color:var(--glow);font-weight:500}
.field input[type=range]{width:100%;accent-color:var(--glow)}
.calc .result{border-radius:24px;padding:28px;background:linear-gradient(160deg,#2A1A4A,#11163A);border:1px solid var(--line);display:grid;gap:18px;align-content:start}
.calc .big{font-family:var(--display);font-size:clamp(48px,6vw,72px);line-height:1;font-variant-numeric:tabular-nums}
.calc dl{display:grid;grid-template-columns:1fr auto;gap:10px 18px;margin:0;font-size:15px}
.calc dt{color:var(--muted)}
.calc dd{margin:0;font-family:var(--mono);text-align:right;font-variant-numeric:tabular-nums}

/* ---------- guide ---------- */
.guide{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,90px);align-items:center}
@media (max-width:900px){.guide{grid-template-columns:1fr}}
.photo{aspect-ratio:4/5;max-width:100%;border-radius:28px;position:relative;overflow:hidden;background:radial-gradient(120% 80% at 30% 20%,#E9D6EA,transparent 60%),radial-gradient(90% 70% at 80% 90%,#C9D6F2,transparent 60%),#EDE8E2;display:grid;place-items:end start;padding:22px}
.photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.photo .tag{position:relative;font-family:var(--mono);font-size:12px;color:var(--ink-muted);background:rgba(255,255,255,.8);padding:8px 12px;border-radius:999px}
.photo.ph::before{content:"";position:absolute;inset:18% 22% 30%;border-radius:50%;border:1px dashed rgba(27,35,73,.25)}
.quote{font-family:var(--display);font-size:clamp(28px,3.4vw,42px);line-height:1.15;margin:0}
.sig{margin-top:22px;font-weight:700}
.sig small{display:block;font-weight:500;color:var(--ink-muted)}

/* ---------- steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
@media (max-width:900px){.steps{grid-template-columns:1fr}}
.step{padding:30px 0 0;border-top:2px solid currentColor;display:grid;gap:12px;align-content:start}
.step b{font-family:var(--mono);font-size:13px;color:var(--magenta);letter-spacing:.1em}
.inkband .step b,.navyband .step b{color:var(--glow)}
.step h3{font-size:30px}
.step p{color:var(--ink-muted);font-size:16px}
.inkband .step p,.navyband .step p{color:var(--muted)}

/* ---------- timeline (how it works) ---------- */
.tl{position:relative;display:grid;gap:clamp(40px,6vw,72px);padding-left:56px}
.tl::before{content:"";position:absolute;left:15px;top:8px;bottom:8px;width:2px;background:var(--line)}
.tl-fill{position:absolute;left:15px;top:8px;width:2px;height:calc(100% - 16px);background:linear-gradient(var(--magenta),var(--glow));transform-origin:0 0;transform:scaleY(var(--p,0))}
.tl-item{position:relative;display:grid;gap:10px;max-width:640px}
.tl-item::before{content:"";position:absolute;left:-49px;top:6px;width:18px;height:18px;border-radius:50%;background:var(--ink);border:2px solid var(--line);transition:border-color .4s,box-shadow .4s}
.tl-item.on::before{border-color:var(--glow);box-shadow:0 0 0 6px rgba(240,91,224,.15),0 0 20px rgba(240,91,224,.6)}
.tl-item .when{font-family:var(--mono);font-size:12px;letter-spacing:.12em;color:var(--glow);text-transform:uppercase}
.tl-item h3{font-size:clamp(28px,3.4vw,40px)}
.tl-item p{color:var(--muted)}

/* ---------- specialties (sticky nav + panels) ---------- */
.spec{display:grid;grid-template-columns:260px minmax(0,1fr);gap:clamp(32px,6vw,90px);align-items:start}
.spec-nav{position:sticky;top:calc(var(--head) + 32px);display:grid;gap:4px}
.spec-nav a{text-decoration:none;font-family:var(--display);font-size:26px;color:var(--ink-muted);padding:6px 0 6px 18px;border-left:2px solid var(--line-dark);transition:color .3s,border-color .3s}
.spec-nav a.on{color:var(--ink-text);border-left-color:var(--magenta)}
.spec-panels{display:grid;gap:clamp(64px,10vw,120px)}
.spanel{display:grid;gap:20px}
.spanel .art{aspect-ratio:16/9;max-width:100%;border-radius:24px;overflow:hidden;position:relative;background:var(--navy)}
.spanel h2{font-size:clamp(36px,4.6vw,56px)}
.spanel .lede{font-size:19px;color:var(--ink-muted)}
.spanel .cols{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.spanel .box{background:var(--paper);border:1px solid var(--line-dark);border-radius:20px;padding:22px;display:grid;gap:8px;align-content:start}
.spanel .box h3{font-size:22px}
.spanel .box ul{margin:0;padding-left:18px;color:var(--ink-muted);font-size:15.5px;display:grid;gap:6px}
@media (max-width:900px){.spec{grid-template-columns:1fr}.spec-nav{position:sticky;top:calc(var(--head) + env(safe-area-inset-top,0px));z-index:5;display:flex;overflow-x:auto;gap:8px;background:var(--cream);padding-block:12px;margin-inline:calc(-1 * var(--gut-l)) calc(-1 * var(--gut-r));padding-inline:var(--gut-l) var(--gut-r);scrollbar-width:none}.spec-nav::-webkit-scrollbar{display:none}.spec-nav a{font-family:var(--body);font-size:14px;font-weight:700;white-space:nowrap;border:1px solid var(--line-dark);border-radius:999px;padding:8px 14px}.spec-nav a.on{background:var(--ink-text);color:var(--cream);border-color:var(--ink-text)}.spanel .cols{grid-template-columns:1fr}}

/* generative specialty art (pure CSS, no images) */
.art.dry{background:radial-gradient(60% 80% at 70% 40%,rgba(143,184,255,.55),transparent 60%),radial-gradient(40% 50% at 30% 70%,rgba(240,91,224,.45),transparent 60%),var(--navy)}
.art.myo{background:repeating-radial-gradient(circle at 50% 50%,rgba(240,91,224,.35) 0 2px,transparent 2px 22px),var(--navy)}
.art.neuro{background:repeating-linear-gradient(100deg,rgba(143,184,255,.3) 0 2px,transparent 2px 26px),linear-gradient(130deg,#2A1A4A,var(--navy))}
.art.orthok{background:radial-gradient(circle at 50% 50%,transparent 0 22%,rgba(240,91,224,.6) 22.5% 23.5%,transparent 24% 34%,rgba(143,184,255,.5) 34.5% 35.5%,transparent 36%),var(--navy)}
.art.scleral{background:conic-gradient(from 200deg at 50% 60%,rgba(240,91,224,.5),rgba(143,184,255,.4),rgba(176,23,159,.2),rgba(240,91,224,.5)),var(--navy)}
.art span{position:absolute;left:18px;bottom:16px;font-family:var(--mono);font-size:12px;letter-spacing:.12em;color:rgba(255,255,255,.75)}

/* ---------- pricing ---------- */
.price{display:grid;grid-template-columns:1.2fr 1fr;gap:20px}
@media (max-width:900px){.price{grid-template-columns:1fr}}
.pcard{border-radius:28px;padding:clamp(28px,4vw,48px);background:linear-gradient(160deg,#1B2349,#0C1030);border:1px solid var(--line);display:grid;gap:18px;align-content:start;color:var(--text)}
.pcard .amt{font-family:var(--display);font-size:clamp(60px,8vw,96px);line-height:1}
.pcard .amt small{font-family:var(--body);font-size:18px;color:var(--muted)}
.ticks{list-style:none;padding:0;margin:0;display:grid;gap:10px}
.ticks li{display:flex;gap:12px;font-size:16px}
.pcard .ticks li{color:#D4D5EA}
.ticks li::before{content:"";flex:none;width:18px;height:18px;margin-top:4px;border-radius:50%;background:radial-gradient(circle,var(--glow) 0 30%,transparent 34%),rgba(240,91,224,.15)}
.vs{border-radius:28px;padding:clamp(28px,4vw,48px);background:var(--cream);color:var(--ink-text);display:grid;gap:14px;align-content:start}
.vs .eyebrow{color:var(--magenta)}
.vs .amt{font-family:var(--display);font-size:clamp(52px,6vw,76px);line-height:1;color:var(--magenta)}
.vs .amt s{font-size:.45em;color:var(--ink-muted)}
.vs .muted{color:var(--ink-muted)}
.todo{display:inline-block;font-family:var(--mono);font-size:11px;letter-spacing:.06em;background:#FFE7A3;color:#5A4300;padding:3px 8px;border-radius:6px;vertical-align:middle}

/* ---------- FAQ ---------- */
.faq{display:grid;border-top:1px solid var(--line)}
.light .faq{border-color:var(--line-dark)}
.faq details{border-bottom:1px solid var(--line)}
.light .faq details{border-color:var(--line-dark)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:18px;padding:22px 0;font-weight:700;font-size:18px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);font-size:22px;line-height:1;color:var(--glow);transition:transform .3s var(--ease)}
.light .faq summary::after{color:var(--magenta)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .ans{padding:0 0 22px;color:var(--muted);max-width:68ch}
.light .faq .ans{color:var(--ink-muted)}

/* ---------- CTA band ---------- */
.final{position:relative;overflow:hidden;text-align:center}
.final h2{font-size:clamp(40px,7vw,96px);max-width:14ch;margin:18px auto 20px}
.final .lede{color:var(--muted);max-width:56ch;margin:0 auto 36px;font-size:18px}
.halo{position:absolute;left:50%;top:50%;width:900px;height:900px;max-width:none;transform:translate(-50%,-50%);border-radius:50%;background:radial-gradient(circle,rgba(176,23,159,.35),transparent 60%);filter:blur(20px);pointer-events:none}
.final .wrap{position:relative}

/* ---------- forms ---------- */
form.snap{position:relative;display:grid;grid-template-columns:repeat(3,minmax(0,1fr)) auto;gap:10px;max-width:900px;margin:0 auto;background:rgba(238,237,247,.05);border:1px solid var(--line);padding:10px;border-radius:24px;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px)}
@media (max-width:820px){form.snap{grid-template-columns:1fr}}
form.snap input,.fform input,.fform select,.fform textarea{min-width:0;width:100%;font:500 15px var(--body);color:var(--text);background:rgba(8,11,31,.6);border:1px solid var(--line);border-radius:16px;padding:15px 16px}
form.snap input::placeholder,.fform ::placeholder{color:#7D80A3}
form.snap .btn{justify-content:center}
.fform{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;background:var(--panel);border:1px solid var(--line);border-radius:28px;padding:clamp(22px,3vw,36px)}
.fform .full{grid-column:1/-1}
.fform label{display:grid;gap:8px;font-size:14px;font-weight:700}
.fform .btn{justify-self:start}
@media (max-width:640px){.fform{grid-template-columns:1fr}}
.ok{margin-top:16px;color:var(--glow);font-weight:600;min-height:1.6em}

/* ---------- blog ---------- */
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:36px}
.filters button{font:700 13.5px var(--body);padding:10px 16px;border-radius:999px;border:1px solid var(--line-dark);background:transparent;color:var(--ink-text);cursor:pointer;transition:background .25s,color .25s}
.filters button[aria-pressed="true"]{background:var(--ink-text);color:var(--cream);border-color:var(--ink-text)}
.posts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}
@media (max-width:980px){.posts{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.posts{grid-template-columns:1fr}}
.pc{display:grid;grid-template-rows:auto 1fr;background:var(--paper);border:1px solid var(--line-dark);border-radius:24px;overflow:hidden;text-decoration:none;color:var(--ink-text);transition:transform .4s var(--ease),box-shadow .4s}
.pc:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(27,35,73,.4)}
.pc .cover{aspect-ratio:16/10;max-width:100%}
.pc .body{padding:22px;display:grid;gap:10px;align-content:start}
.pc .meta{font-family:var(--mono);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--magenta)}
.pc h3{font-size:24px;line-height:1.15}
.pc p{color:var(--ink-muted);font-size:15px;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.pc.feature{grid-column:1/-1;grid-template-columns:1.2fr 1fr;grid-template-rows:none}
.pc.feature .cover{aspect-ratio:auto;min-height:320px}
.pc.feature .body{padding:clamp(24px,4vw,48px);align-content:center}
.pc.feature h3{font-size:clamp(30px,3.6vw,44px)}
@media (max-width:760px){.pc.feature{grid-template-columns:1fr}.pc.feature .cover{min-height:200px}}
.cover{position:relative;overflow:hidden;background:var(--navy)}
.cover::after{content:"";position:absolute;inset:0;background:radial-gradient(circle at 75% 30%,transparent 0 18%,rgba(240,91,224,.55) 18.5% 19.5%,transparent 20% 30%,rgba(143,184,255,.35) 30.5% 31%,transparent 31.5%)}
.cover[data-cat="Strategy"]{background:linear-gradient(140deg,#1B2349,#3A1240)}
.cover[data-cat="Search & AI"]{background:linear-gradient(140deg,#11163A,#1F3A6E)}
.cover[data-cat="Specialty Marketing"]{background:linear-gradient(140deg,#2A1A4A,#B0179F)}
.cover[data-cat="Paid Ads"]{background:linear-gradient(140deg,#0E1230,#5B1C6E)}
.cover[data-cat="Budget & ROI"]{background:linear-gradient(140deg,#1B2349,#0F5A6E)}
.cover .ct{position:absolute;left:18px;bottom:16px;z-index:1;font-family:var(--mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.85)}

/* article */
.readbar{position:fixed;top:calc(env(safe-area-inset-top,0px) + var(--head));left:0;right:0;height:2px;z-index:49;transform-origin:0 50%;transform:scaleX(0);background:linear-gradient(90deg,var(--magenta),var(--glow))}
.ahero{padding-block:calc(var(--head) + clamp(56px,9vw,110px)) clamp(48px,7vw,80px);position:relative;overflow:hidden}
.ahero h1{font-size:clamp(38px,5.6vw,72px);max-width:20ch}
.ahero .wrap{position:relative;display:grid;gap:22px}
.byline{display:flex;align-items:center;gap:12px;font-size:14px;color:var(--muted);flex-wrap:wrap}
.byline img{width:40px;height:40px;border-radius:50%;object-fit:cover;object-position:50% 20%}
.byline b{color:var(--text)}
.article{display:grid;grid-template-columns:minmax(0,1fr) 260px;gap:clamp(32px,6vw,80px);align-items:start}
@media (max-width:980px){.article{grid-template-columns:1fr}.toc{display:none}}
.toc{position:sticky;top:calc(var(--head) + 32px);display:grid;gap:4px;font-size:14px}
.toc b{font-family:var(--mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--magenta);margin-bottom:8px}
.toc a{text-decoration:none;color:var(--ink-muted);padding:5px 0 5px 14px;border-left:2px solid var(--line-dark);transition:color .2s,border-color .2s}
.toc a.on{color:var(--ink-text);border-left-color:var(--magenta)}
.prose{font-size:18.5px;line-height:1.75;max-width:68ch;color:#2A2F52}
.prose > * + *{margin-top:1.1em}
.prose h2{font-size:clamp(28px,3.2vw,38px);color:var(--ink-text);margin-top:1.8em;scroll-margin-top:calc(var(--head) + 24px)}
.prose h3{font-size:24px;color:var(--ink-text);margin-top:1.5em}
.prose ul,.prose ol{padding-left:1.3em;display:grid;gap:.4em}
.prose a{color:var(--magenta);font-weight:700;text-decoration-thickness:1px;text-underline-offset:3px}
.prose strong{color:var(--ink-text)}
.prose > p:first-child{font-size:21px;color:var(--ink-text)}
.prose > p:nth-child(2) strong:only-child{display:block;background:var(--paper);border:1px solid var(--line-dark);border-left:3px solid var(--magenta);border-radius:6px 16px 16px 6px;padding:20px 22px;font-weight:600;font-size:17px;line-height:1.65}
.author{display:grid;grid-template-columns:72px minmax(0,1fr);gap:18px;align-items:center;margin-top:56px;padding-top:32px;border-top:1px solid var(--line-dark);max-width:68ch}
.author img{width:72px;height:72px;border-radius:50%;object-fit:cover;object-position:50% 20%}
.author p{color:var(--ink-muted);font-size:15px}

/* ---------- prose page (privacy) ---------- */
.legal{font-size:17px;line-height:1.75;max-width:70ch;color:#2A2F52}
.legal > * + *{margin-top:1em}
.legal h2{font-size:28px;color:var(--ink-text);margin-top:1.6em}
.legal ul{padding-left:1.3em}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line);padding-block:64px calc(36px + env(safe-area-inset-bottom,0px));color:var(--muted);font-size:14.5px;background:var(--ink)}
.foot{display:grid;grid-template-columns:1.4fr repeat(3,minmax(0,1fr));gap:32px}
@media (max-width:820px){.foot{grid-template-columns:1fr 1fr}.foot .brand{grid-column:1/-1}}
.foot h4{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--text);margin-bottom:14px;font-weight:500}
.foot ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.foot a{text-decoration:none}
.foot a:hover{color:var(--text)}
.foot .brand p{max-width:34ch;margin-top:14px}
.legalrow{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:48px;padding-top:24px;border-top:1px solid var(--line);font-size:13px}

.proto{position:fixed;z-index:55;left:max(12px,env(safe-area-inset-left,0px));bottom:calc(12px + env(safe-area-inset-bottom,0px));font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--muted);background:rgba(8,11,31,.85);border:1px solid var(--line);padding:7px 11px;border-radius:999px;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .hero{height:auto}.hero-pin{position:relative;height:auto;min-height:640px;padding-block:140px 100px}
  .hero + .over{margin-top:0}
  .statement{height:auto}.statement .pin{position:relative;height:auto;padding-block:120px}
  .statement .w{color:var(--text)}
  .hz{height:auto}.hz .pin{position:relative;height:auto;padding-block:100px}
  .track{flex-direction:column;width:auto}.phase{width:auto}
  .vcard{position:relative;top:0}
  .rv.wait{opacity:1;transform:none}
  .cpc-track i.wait{transform:none}
  .cue::after,.caret,.phero .orb,.ahero .orb,.marquee .row{animation:none}
  .tl-fill{transform:none}
}